Sales-marketing interface in Saudi Arabia: A commentary

Abstract : This commentary essay discusses recent research conducted by Malshe, Al-Khatib, Al-Habib, and Ezzi (2012) and identifies areas where future research is needed. Their study extends our knowledge about the marketing and sales interface in Saudi Arabia and provides evidence of organizational mechanisms that appear to be culture bond. This paper reviews interesting considerations stemming from this article.
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Journal of Business Research, Elsevier, 2012, 65 (9), pp.1298-1300. 〈10.1016/j.jbusres.2011.10.030〉
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Contributeur : Amaury Bouvet <>
Soumis le : lundi 20 août 2012 - 10:40:51
Dernière modification le : jeudi 11 janvier 2018 - 06:19:31

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Dominique Rouzies, Michael Segalla. Sales-marketing interface in Saudi Arabia: A commentary. Journal of Business Research, Elsevier, 2012, 65 (9), pp.1298-1300. 〈10.1016/j.jbusres.2011.10.030〉. 〈hal-00724235〉

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