Sales-marketing interface in Saudi Arabia: A commentary - Archive ouverte HAL Access content directly
Journal Articles Journal of Business Research Year : 2012

Sales-marketing interface in Saudi Arabia: A commentary

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Abstract

This commentary essay discusses recent research conducted by Malshe, Al-Khatib, Al-Habib, and Ezzi (2012) and identifies areas where future research is needed. Their study extends our knowledge about the marketing and sales interface in Saudi Arabia and provides evidence of organizational mechanisms that appear to be culture bond. This paper reviews interesting considerations stemming from this article.
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hal-00724235 , version 1 (20-08-2012)

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Dominique Rouzies, Michael Segalla. Sales-marketing interface in Saudi Arabia: A commentary. Journal of Business Research, 2012, 65 (9), pp.1298-1300. ⟨10.1016/j.jbusres.2011.10.030⟩. ⟨hal-00724235⟩

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