Sales-marketing interface in Saudi Arabia: A commentary

Dominique Rouzies (1) , Michael Segalla (1)

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

This commentary essay discusses recent research conducted by Malshe, Al-Khatib, Al-Habib, and Ezzi (2012) and identifies areas where future research is needed. Their study extends our knowledge about the marketing and sales interface in Saudi Arabia and provides evidence of organizational mechanisms that appear to be culture bond. This paper reviews interesting considerations stemming from this article.

Mots clés: Marketing and sales interface; Emerging countries; Organizational marketing

Domaines: Management des ressources humaines

Dominique Rouzies, Michael Segalla. Sales-marketing interface in Saudi Arabia: A commentary. Journal of Business Research, 2012, 65 (9), pp.1298-1300. ⟨10.1016/j.jbusres.2011.10.030⟩. ⟨hal-00724235⟩