Skip to Main content Skip to Navigation
Reports

Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Marc Vanhuele 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Long-term Short-Term Effects Advertising Repetition Brand Name Awareness
Document type :
Reports
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00607605
Contributor : Antoine Haldemann <>
Submitted on : Saturday, July 9, 2011 - 10:27:12 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00607605, version 1

Collections

HEC | PARISTECH | CNRS | LARA

Citation

Marc Vanhuele. Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness. 1994. ⟨hal-00607605⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

192