Skip to Main content Skip to Navigation
Reports

Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00607605
Contributor : Antoine Haldemann <>
Submitted on : Saturday, July 9, 2011 - 10:27:12 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00607605, version 1

Collections

Citation

Marc Vanhuele. Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness. 1994. ⟨hal-00607605⟩

Share

Metrics

Record views

176