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Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Marc Vanhuele 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Long-term Short-Term Effects Advertising Repetition Brand Name Awareness
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Reports
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https://hal-hec.archives-ouvertes.fr/hal-00607605
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, July 9, 2011 - 10:27:12 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00607605, version 1

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HEC | PARISTECH | CNRS | LARA

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Marc Vanhuele. Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness. 1994. ⟨hal-00607605⟩

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