Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness - Archive ouverte HAL Access content directly
Reports Year :

Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

(1)
1
Marc Vanhuele
  • Function : Author
  • PersonId : 831357
Groupement de Recherche et d'Etudes en Gestion à HEC

Domains

Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00607605

Submitted on : Saturday, July 9, 2011-10:27:12 PM

Last modification on : Saturday, June 25, 2022-10:52:28 AM

Not file

Dates and versions

hal-00607605 , version 1 (09-07-2011)

Identifiers

  • HAL Id : hal-00607605 , version 1

Cite

Marc Vanhuele. Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness. 1994. ⟨hal-00607605⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

HEC CNRS LARA
43 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More