Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Marc Vanhuele

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Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Marc Vanhuele ¹

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Long-term Short-Term Effects Advertising Repetition Brand Name Awareness

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00607605
Contributor : Antoine Haldemann <>
Submitted on : Saturday, July 9, 2011 - 10:27:12 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

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Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

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176

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