Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness - HEC Paris - École des hautes études commerciales de Paris Access content directly
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Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

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hal-00607605 , version 1 (09-07-2011)

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  • HAL Id : hal-00607605 , version 1

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Marc Vanhuele. Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness. 1994. ⟨hal-00607605⟩

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