Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness

Rapport Année : 1994

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Marc Vanhuele

Long-term Short-Term Effects Advertising Repetition Brand Name Awareness

https://hec.hal.science/hal-00607605

Soumis le : samedi 9 juillet 2011-22:27:12

Dernière modification le : vendredi 24 mars 2023-14:52:54

hal-00607605 , version 1 (09-07-2011)

Marc Vanhuele. Separating the Long and Short-Term Effects of Advertising Repetition on Brand Name Awareness. 1994. ⟨hal-00607605⟩

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