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Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00601016
Submitted on : Thursday, June 16, 2011-2:27:53 PM
Last modification on : Saturday, June 25, 2022-10:52:21 AM
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- HAL Id : hal-00601016 , version 1
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Hélène Löning, Madeleine Besson, Eliane Karsaklian. La mesure et le pilotage de la performance des actions commerciales et marketing. 1997. ⟨hal-00601016⟩
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