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Le luxe par-delà les frontières : une étude exploratoire dans douze pays

Abstract : Consumers in different countries have contrasted visions of luxury, visions which are quite different from those of French consumers. A cluster analysis performed on a multi-national sample identifies four consumer groups: elitism (classical luxury), democratization (open luxury), distance (remote luxury), aversion (rejected luxury). The existence of these four groups varies widely across countries, and this has important managerial implications.
keyword : luxe
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https://hal-hec.archives-ouvertes.fr/hal-00458449
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 21, 2010 - 3:53:25 PM
Last modification on : Monday, October 7, 2019 - 11:09:52 PM

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  • HAL Id : hal-00458449, version 1

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Gilles Laurent, Bernard Dubois. Le luxe par-delà les frontières : une étude exploratoire dans douze pays. Décisions Marketing, Association Française du Marketing, 1996, pp.35-43. ⟨hal-00458449⟩

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