Ups and Downs: The Role of Legitimacy Judgment Cues in Practice Implementation - HEC Paris - École des hautes études commerciales de Paris Accéder directement au contenu
Pré-Publication, Document De Travail Année : 2020

Ups and Downs: The Role of Legitimacy Judgment Cues in Practice Implementation

Résumé

We explore the way validity and propriety cues contribute to legitimacy judgments about a practice and explain whether the subunit of a large firm increases or decreases the implementation of this practice. Empirically, we examine the extent to which 65 subsidiaries of a multinational enterprise implemented three corporate social responsibility practices. Adopting a set-theoretic approach, we find that both validity and propriety cues are extremely relevant to the understanding of subunits’ implementation of practices over time. The endorsement of a practice in a subunit’s environment plays a particularly crucial role in the extent to which it is implemented, relative to authorization by the parent firm. Furthermore, subunits strongly rely on the active evaluation of the practice’s propriety, such that the consonance between the two propriety dimensions (strategic importance and value compatibility) is central to implementation increase, while dissonance between them can favor implementation decrease. By advancing our understanding of legitimacy judgment formation and practice implementation patterns, our study enriches explanations of organizational conformity and decoupling, and contributes to our understanding of how firms respond to multiple institutional demands.
Fichier non déposé

Dates et versions

hal-02896545 , version 1 (10-07-2020)

Identifiants

Citer

Anne Servantie Jacqueminet, Rodolphe Durand. Ups and Downs: The Role of Legitimacy Judgment Cues in Practice Implementation. 2020. ⟨hal-02896545⟩

Collections

HEC CNRS
38 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More