L. K. Ailawadi and K. K. Keller, Understanding Retail Branding : conceptual insights and research priorities, Journal of retailing, vol.80, issue.4, pp.331-342, 2004.

D. Allérès, La propriété intellectuelle dans l'univers du luxe, Réseaux, vol.16, pp.139-150, 1967.

P. Bourdieu, Distinction: A Social Critique of the Judgement of Taste, 1984.

A. Brun and A. Moretto, Contract Design and supply chain management in the luxury jewellery industry, International Journal of Retail and Distribution Management, vol.40, pp.607-628, 2012.

C. M. Castelli and A. Brun, Alignment of retail channels in the fashion supply chain. An empirical study of Italian Fashion Retailer, International Journal of Retail and Distribution Management, vol.38, pp.24-44, 2010.

J. Chong, A Sociologist's Guided Tour of © MURAKAMI, 2010.

M. Darling, Plumbing the Depths of Superflatness, Art Journal, vol.60, pp.77-89, 2001.

R. A. D'aveni, Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power, 2010.

R. De-neufville and A. Pirnar, A dynamic technology strategy for Xerox to respond to the threat of high-tech commoditization, International Journal of Technology Management, vol.18, pp.73-92, 1999.

D. Dion, A. , and E. , Retail Luxury Strategy: Assembling Charisma through Art and Magic, Journal of Retailing, vol.87, pp.502-520, 2011.

P. Doyle, Shareholder-value-based brand strategies, Brand Management, vol.9, pp.20-30, 2001.

K. M. Eisenhardt, Building theories from case study research, Academy of Management Review, vol.14, issue.4, pp.532-550, 1989.

K. M. Eisenhardt and M. E. Graebner, Theory building from cases: opportunities and challenges, Academy of Management Journal, vol.50, issue.1, pp.25-32, 2007.

A. Favell, . Rome, P. Ghemawat, and J. L. Nueno, Before and After Superflat : A Short History of Japanese Contemporary Art, vol.8, p.703, 1990.

A. M. Gingeras, Lost in translation: the politics of identity in the work of Takashi Murakami, Pop Life: Art in a Material World, 2009.

P. Golbin, /. Louis-vuitton, and . Jacobs, The luxury strategy : break the rules of marketing to build luxury brands, 2006.

J. N. Kapferer, The luxury strategy: break the rules of marketing to build luxury brands, 2012.
URL : https://hal.archives-ouvertes.fr/hal-00786813

G. E. Lipovetsky and . Roux, Le luxe éternel, 2003.

. Anatomized, Journal of Global Fashion Marketing, vol.3, issue.3, pp.73-92

A. Lubow, The Murakami method, 2005.

K. Mccarthy, E. Ondaatje, A. Brooks, and A. Szanto, A Portrait of the Visual Arts: Meeting the Challenges of a New Era, pp.2012-2013, 2005.

M. Midori, Micropop: The art of the late postmodern age, Qualitative Data Analysis, 1994.

R. Moulin, Little Boy: The Art of Japan's Exploding Sub Cultures, Le marché de l'art. Mondialisation et nouvelles technologies, Editions Flammarion, 2001.

P. Pujalet-plaa and E. Leonforte, Louis Vuitton: 100 Legendary Trunks, Rizzoli editor, Critique of Creativity: Precarity, Subjectivity and Resistance in the 'Creative Industries, 2010.

M. Reimann, O. Schilke, and T. J. , Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition, International Journal of Research in Marketing, vol.27, issue.2, pp.188-197, 2010.

S. Rothkopf, Takashi Murakami: Company Man, 2007.

L. Sebregondi, T. Parks, R. Ginuti-editore, A. ;. Semprini, and N. Fiske, Money and Beauty: Bankers, Botticelli and the Bonfire of Vanities, Editions Liaisons, Paris Silverstein, vol.81, pp.48-53, 1992.

J. Stallabrass, Y. ;-p.-;-london-truong, G. Simmons, R. Mccoll, and J. Kitchen, Status and Conspicuousness -Are They Related? Strategic Marketing Implications for Luxury Brands, Soft Innovation, Economics, Product Aesthetics, and the Creative Industries, vol.16, pp.189-203, 2004.

R. K. Yin, Case study research: design and methods, 2003.