Consumer Behaviour: Applications in Marketing - Archive ouverte HAL Access content directly
Books Year : 2008

Consumer Behaviour: Applications in Marketing

Marc Vanhuele
  • Function : Author
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Groupement de Recherche et d'Etudes en Gestion à HEC
Malcolm Wright
  • Function : Author
Robert East
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https://hal-hec.archives-ouvertes.fr/hal-02527478

Submitted on : Wednesday, April 1, 2020-11:18:28 AM

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hal-02527478 , version 1 (01-04-2020)

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Marc Vanhuele, Malcolm Wright, Robert East. Consumer Behaviour: Applications in Marketing. SAGE Publications Ltd, 344 p., 2008. ⟨hal-02527478⟩

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