Skip to Main content Skip to Navigation
Books

Consumer Behaviour: Applications in Marketing

Marc Vanhuele 1 Malcolm Wright Robert East
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : consumer brand retail advertising
Document type :
Books
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-02527478
Contributor : Tommaso Porro <>
Submitted on : Wednesday, April 1, 2020 - 11:18:28 AM
Last modification on : Thursday, April 2, 2020 - 1:51:29 AM

Identifiers

  • HAL Id : hal-02527478, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Marc Vanhuele, Malcolm Wright, Robert East. Consumer Behaviour: Applications in Marketing. SAGE Publications Ltd, 344 p., 2008. ⟨hal-02527478⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

34