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Consumer Behaviour: Applications in Marketing

Marc Vanhuele 1 Malcolm Wright Robert East
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : consumer brand retail advertising
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https://hal-hec.archives-ouvertes.fr/hal-02527478
Contributor : Tommaso Porro <>
Submitted on : Wednesday, April 1, 2020 - 11:18:28 AM
Last modification on : Thursday, April 2, 2020 - 1:51:29 AM

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  • HAL Id : hal-02527478, version 1

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Marc Vanhuele, Malcolm Wright, Robert East. Consumer Behaviour: Applications in Marketing. SAGE Publications Ltd, 344 p., 2008. ⟨hal-02527478⟩

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