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An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Abstract : What causes adolescents to develop consumer' ethical beliefs? Prior research has largely focused on the negative influence of peers and negative patterns of parent-child interactions to explain risky and unethical consumer behaviors. We take a different perspective by focusing on the positive support of parents and peers in adolescent social development. An integrative model is developed that links parental and peer support with adolescents' self-worth motives, their materialistic tendencies, and their consumer ethical beliefs. In a study of 984 adolescents, we demonstrate support for a sequential mediation model in which peer and parental support is positively related to adolescents' self-esteem and feelings of power, which are each associated with decreased materialism as a means of compensating for low self-worth. This reduced materialism is, in turn, associated with more ethical consumer beliefs.
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https://hal-hec.archives-ouvertes.fr/hal-01933852
Contributor : Antoine Haldemann <>
Submitted on : Saturday, November 24, 2018 - 3:02:42 PM
Last modification on : Wednesday, September 30, 2020 - 3:19:22 AM

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Elodie Gentina, L. Shrum, Tina Lowrey, Scott Vitell, Gregory Rose. An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism. 2018. ⟨hal-01933852⟩

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