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Journal articles
Poverty in consumer culture: towards a transformative social representation
Kathy Hamilton
1
Maria G. Piacentini
2
Emma Banister
3
Andres Barrios
4
Christopher P. Blocker
5
Catherine A. Coleman
6
Ahmet Ekici
7
Hélène Gorge
8
Martina Hutton
9
Françoise Passerard
10
Bige Saatcioglu
11
Kathy Hamilton 1
Author Employer institution : University of Strathclyde [Glasgow]
Maria G. Piacentini 2
Author Employer institution : Lancaster University
Emma Banister 3
Author Employer institution : University of Manchester [Manchester]
Andres Barrios 4
Author Employer institution : Universidad de los Andes [Bogota]
Christopher P. Blocker 5
Author
Catherine A. Coleman 6
Author Employer institution : Texas Christian University
Ahmet Ekici 7
Author
Hélène Gorge 8
Author Employer institution : SKEMA Business School
Martina Hutton 9
Author Employer institution : University of Winchester
Françoise Passerard 10
Author Employer institution : Ecole des Hautes Etudes Commerciales
Bige Saatcioglu 11
Author
1
University of Strathclyde [Glasgow] (16 Richmond Street, Glasgow G1 1XQ, Scotland, UK - United Kingdom)
2
Lancaster University (Bailrigg, Lancaster, LA1 4YW - United Kingdom)
3
MBS - Manchester Business School (Booth Street West ; Manchester ; M15 6PB - United Kingdom)
- University of Manchester [Manchester] (Oxford Rd, Manchester M13 9PL - United Kingdom)
4
UNIANDES - Universidad de los Andes [Bogota] (Bogotá - Colombia - Colombia)
5
CSU - Colorado State University [Fort Collins] (Colorado State University, Fort Collins, Colorado 80523 USA - United States)
6
TCU - Texas Christian University (Fort Worth, TX 76129, États-Unis - United States)
7
Bilkent University [Ankara] (Bilkent University 06800 Bilkent, Ankara TURKEY - Turkey)
8
SKEMA Business School (Campus Sophia Antipolis 60 rue Dostoïevski 06902 Sophia Antipolis - France)
- SKEMA Business School (France)
9
University of Winchester (France)
10
GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC (1, avenue de la Libération 78351 JOUY EN JOSAS CEDEX - France)
- HEC Paris - Ecole des Hautes Etudes Commerciales (1, rue de la Libération - 78351 Jouy en Josas cedex - France)
- CNRS - Centre National de la Recherche Scientifique : UMR2959 (France)
Abstract : In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-01099619
Contributor : Antoine Haldemann <>
Submitted on : Sunday, January 4, 2015 - 9:53:46 PM
Last modification on : Tuesday, May 25, 2021 - 12:36:01 PM
Contributor : Antoine Haldemann <>
Submitted on : Sunday, January 4, 2015 - 9:53:46 PM
Last modification on : Tuesday, May 25, 2021 - 12:36:01 PM
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- HAL Id : hal-01099619, version 1
- DOI : 10.1080/0267257X.2014.967929
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HEC | CNRS | PARISTECH | UNIV-HESAM
Citation
Kathy Hamilton, Maria G. Piacentini, Emma Banister, Andres Barrios, Christopher P. Blocker, et al.. Poverty in consumer culture: towards a transformative social representation. Journal of Marketing Management, Westburn Publishers, 2014, 30 (17-18), pp.1833-1857. ⟨10.1080/0267257X.2014.967929⟩. ⟨hal-01099619⟩
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