Poverty in consumer culture: towards a transformative social representation

Kathy Hamilton; Maria G. Piacentini; Emma Banister; Andres Barrios; Christopher P. Blocker; Catherine A. Coleman; Ahmet Ekici; Hélène Gorge; Martina Hutton; Françoise Passerard; Bige Saatcioglu

doi:10.1080/0267257X.2014.967929

Poverty in consumer culture: towards a transformative social representation

Kathy Hamilton ¹ Maria G. Piacentini ² Emma Banister ³ Andres Barrios ⁴ Christopher P. Blocker ⁵ Catherine A. Coleman ⁶ Ahmet Ekici ⁷ Hélène Gorge ⁸ Martina Hutton ⁹ Françoise Passerard ¹⁰ Bige Saatcioglu ¹¹

1 University of Strathclyde

2 Lancaster University

3 MBS - Manchester Business School

4 Universidad de Los Andes

5 CSU - Colorado State University [Fort Collins]

6 Texas Christian University

7 Bilkent University [Ankara]

8 SKEMA Business School

9 University of Winchester

10 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

11 Ozyegin University

Abstract : In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.

Keywords : poverty representation consumer culture transformative consumer research

Type de document :

Article dans une revue

Journal of Marketing Management, Westburn Publishers, 2014, 30 (17-18), pp.1833-1857. 〈10.1080/0267257X.2014.967929〉

Domaine :

Sciences de l'Homme et Société / Gestion et management

Liste complète des métadonnées

https://hal-hec.archives-ouvertes.fr/hal-01099619
Contributeur : Amaury Bouvet <>
Soumis le : dimanche 4 janvier 2015 - 21:53:46
Dernière modification le : jeudi 11 janvier 2018 - 15:51:50

Poverty in consumer culture: towards a transformative social representation

Lien texte intégral

Identifiants

Collections

Citation

Exporter

Métriques

193

Contact

Poverty in consumer culture: towards a transformative social representation

Lien texte intégral

Identifiants

Collections

Citation

Exporter

Partager

Métriques

193

Contact