Poverty in consumer culture: towards a transformative social representation

Abstract : In this article, we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment – that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
Type de document :
Article dans une revue
Journal of Marketing Management, Westburn Publishers, 2014, 30 (17-18), pp.1833-1857. 〈10.1080/0267257X.2014.967929〉
Liste complète des métadonnées

https://hal-hec.archives-ouvertes.fr/hal-01099619
Contributeur : Amaury Bouvet <>
Soumis le : dimanche 4 janvier 2015 - 21:53:46
Dernière modification le : jeudi 11 janvier 2018 - 15:51:50

Lien texte intégral

Identifiants

Collections

Citation

Kathy Hamilton, Maria G. Piacentini, Emma Banister, Andres Barrios, Christopher P. Blocker, et al.. Poverty in consumer culture: towards a transformative social representation. Journal of Marketing Management, Westburn Publishers, 2014, 30 (17-18), pp.1833-1857. 〈10.1080/0267257X.2014.967929〉. 〈hal-01099619〉

Partager

Métriques

Consultations de la notice

170