Governance mode vs. governance fit: Performance implications of make-or-ally choices for product innovation in the worldwide aircraft industry, 1942-2000

Xavier Castañer 1 Louis Mulotte 2 Bernard Garrette 3 Pierre Dussauge 3
1 Department of Strategy, Faculty of Business and Economics
2 Department of Organization and Strategy
3 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Abstract : We examine the impact of governance mode and governance fit on performance in make-or-ally decisions. We argue that while horizontal collaboration and autonomous governance have direct and countervailing performance implications, the alignment of make-or-ally choices with the focal firm's resource endowment and the activity's resource requirements leads to better performance. Data on the aircraft industry show that relative to aircraft developed autonomously, collaborative aircraft exhibit greater sales but require longer time-to-market. However, governance fit increases unit sales and reduces time-to-market. We contribute to the alliance and economic organization literatures.
Keywords : product innovation horizontal collaboration autonomous governance discriminating alignment endogeneity aircraft industry
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Strategic Management Journal, Wiley, 2014, 35 (9), pp.1386-1397. 〈10.1002/smj.2160〉
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Contributeur : Antoine Haldemann <>
Soumis le : samedi 20 septembre 2014 - 23:18:41
Dernière modification le : vendredi 30 novembre 2018 - 14:18:33

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Xavier Castañer, Louis Mulotte, Bernard Garrette, Pierre Dussauge. Governance mode vs. governance fit: Performance implications of make-or-ally choices for product innovation in the worldwide aircraft industry, 1942-2000. Strategic Management Journal, Wiley, 2014, 35 (9), pp.1386-1397. 〈10.1002/smj.2160〉. 〈hal-01066491〉

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