Is luxury compatible with sustainability? Luxury consumers' viewpoint

Abstract : The luxury sector thus far has received scant attention from sustainable development activists and watchgroups. Yet, this focus is changing. Even if other sectors may be more relevant to the cause of sustainability, luxury brands that have gained intact reputations for sustainability must take care to maintain it. Therefore, the present research investigates the level of sensitivity of actual luxury buyers to the cause of sustainable development, insofar as it concerns the luxury sector, luxury brands and their purchases. Do consumers' attitudes towards sustainability spill over to their opinions about the sustainability of luxury itself, or is luxury a world apart? The findings show that luxury buyers have ambivalent attitudes, such that they consider luxury and sustainability somewhat contradictory, especially with regard to the social and economic harmony facet of sustainable development.
Type de document :
Article dans une revue
Journal of Brand Management, Palgrave Macmillan, 2014, 21, pp.1-22. 〈10.1057/bm.2013.19〉
Liste complète des métadonnées

https://hal-hec.archives-ouvertes.fr/hal-00977183
Contributeur : Amaury Bouvet <>
Soumis le : jeudi 10 avril 2014 - 18:57:01
Dernière modification le : jeudi 10 avril 2014 - 19:08:31

Identifiants

Collections

Citation

Jean-Noël Kapferer, Anne Michaut-Denizeau. Is luxury compatible with sustainability? Luxury consumers' viewpoint. Journal of Brand Management, Palgrave Macmillan, 2014, 21, pp.1-22. 〈10.1057/bm.2013.19〉. 〈hal-00977183〉

Partager

Métriques

Consultations de la notice

783