Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age - Archive ouverte HAL Access content directly
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Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age

(1) , ,
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R. Lambert-Pandraud
  • Function : Author
E. Mullet
  • Function : Author
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hal-00829080 , version 1 (01-06-2013)

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  • HAL Id : hal-00829080 , version 1

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Gilles Laurent, R. Lambert-Pandraud, E. Mullet. Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age. 2013. ⟨hal-00829080⟩

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