Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age

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https://hal-hec.archives-ouvertes.fr/hal-00829080
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 1, 2013 - 8:45:42 PM
Last modification on : Friday, September 16, 2016 - 3:21:30 PM

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  • HAL Id : hal-00829080, version 1

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Gilles Laurent, R. Lambert-Pandraud, E. Mullet. Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age. 2013. ⟨hal-00829080⟩

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