Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age - HEC Paris - École des hautes études commerciales de Paris Access content directly
Reports Year :

Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age

Gilles Laurent
  • Function : Author
HEC Paris - Recherche - Hors Laboratoire
R. Lambert-Pandraud
  • Function : Author
E. Mullet
  • Function : Author

Domains

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00829080

Submitted on : Saturday, June 1, 2013-8:45:42 PM

Last modification on : Saturday, June 25, 2022-10:54:38 AM

Not file

Dates and versions

hal-00829080 , version 1 (01-06-2013)

Identifiers

  • HAL Id : hal-00829080 , version 1

Cite

Gilles Laurent, R. Lambert-Pandraud, E. Mullet. Aging Effects on Brand Recall: The Mediating Role of Cognitive Decline and the Moderating Role of Brand Age. 2013. ⟨hal-00829080⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

HEC LARA
71 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More