Managing viral marketing games : the contribution of Petri Nets

Reports (Research Report) Year : 2013

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Gilles Laurent

HEC Paris - Recherche - Hors Laboratoire

Christine Balagué

Managing Viral Marketing Games Petri Nets

Business administration

https://hal-hec.archives-ouvertes.fr/hal-00829079

Submitted on : Saturday, June 1, 2013-8:42:09 PM

Last modification on : Friday, March 10, 2023-3:30:07 PM

hal-00829079 , version 1 (01-06-2013)

Gilles Laurent, Christine Balagué. Managing viral marketing games : the contribution of Petri Nets. [Research Report] HEC Paris. 2013. ⟨hal-00829079⟩