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Managing viral marketing games : the contribution of Petri Nets

Gilles Laurent 1 Christine Balagué 2
1 HEC Paris - Recherche - Hors Laboratoire
2 MMS - Département Management, Marketing et Stratégie
Keywords : Petri Nets Managing Viral Marketing Games
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https://hal-hec.archives-ouvertes.fr/hal-00829079
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 1, 2013 - 8:42:09 PM
Last modification on : Thursday, April 23, 2020 - 1:47:25 AM

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  • HAL Id : hal-00829079, version 1

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HEC | PARISTECH | LARA | INSTITUT-TELECOM | IMT-BS | TELECOM-MANAGEMENT

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Gilles Laurent, Christine Balagué. Managing viral marketing games : the contribution of Petri Nets. [Research Report] HEC Paris. 2013. ⟨hal-00829079⟩

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