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Managing viral marketing games : the contribution of Petri Nets

Gilles Laurent 1 Christine Balagué 2 
1 HEC Paris - Recherche - Hors Laboratoire
2 MMS - Département Management, Marketing et Stratégie
Keywords : Managing Viral Marketing Games Petri Nets
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Reports
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https://hal-hec.archives-ouvertes.fr/hal-00829079
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, June 1, 2013 - 8:42:09 PM
Last modification on : Saturday, June 25, 2022 - 10:54:38 AM

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  • HAL Id : hal-00829079, version 1

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INSTITUT-TELECOM | HEC | TELECOM-MANAGEMENT | LARA | IMT-BS

Citation

Gilles Laurent, Christine Balagué. Managing viral marketing games : the contribution of Petri Nets. [Research Report] HEC Paris. 2013. ⟨hal-00829079⟩

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