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Conference papers

Les modèles log. linéaires : applications au marketing

Gilles Laurent 1 Yves Evrard 1
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : modèles log. linéaires marketing
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00829075
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, June 1, 2013 - 8:27:24 PM
Last modification on : Saturday, June 1, 2013 - 8:27:58 PM

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  • HAL Id : hal-00829075, version 1

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Gilles Laurent, Yves Evrard. Les modèles log. linéaires : applications au marketing. 3eme Séminaire de "Méthodologie de la recherche en marketing", FNEGE, 1982, France. pp.335-358. ⟨hal-00829075⟩

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