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Conference papers

Analyse explicative du faible pouvoir prédictif du 'sentiment du consommateur'

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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00829072
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, June 1, 2013 - 8:15:35 PM
Last modification on : Saturday, June 1, 2013 - 8:16:08 PM

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  • HAL Id : hal-00829072, version 1

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Gilles Laurent, Anne Macquin. Analyse explicative du faible pouvoir prédictif du 'sentiment du consommateur'. Congrès de l'Association Française du Marketing, 1986, France. pp.NC. ⟨hal-00829072⟩

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