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Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation

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https://hal-hec.archives-ouvertes.fr/hal-00829071
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 1, 2013 - 8:09:48 PM
Last modification on : Saturday, June 1, 2013 - 8:10:18 PM

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Gilles Laurent, M. Cortstjens, F. Rostand. Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation. Joint EMAC-ESOMAR Congress, 1987, France. pp.NC. ⟨hal-00829071⟩

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