Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation - Archive ouverte HAL Access content directly
Conference Papers Year : 1987

Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation

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M. Cortstjens
  • Function : Author
F. Rostand
  • Function : Author
Not file

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hal-00829071 , version 1 (01-06-2013)

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  • HAL Id : hal-00829071 , version 1

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Gilles Laurent, M. Cortstjens, F. Rostand. Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation. Joint EMAC-ESOMAR Congress, 1987, France. pp.NC. ⟨hal-00829071⟩

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