Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation

Gilles Laurent; M. Cortstjens; F. Rostand

Conference papers

Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation

Gilles Laurent ¹ M. Cortstjens F. Rostand

1 HEC Paris - Recherche - Hors Laboratoire

Keywords : Evaluating Impactl Marketing Mix Variables Sales Market Shares Identification Specification Causality Estimation

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00829071
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 1, 2013 - 8:09:48 PM
Last modification on : Saturday, June 1, 2013 - 8:10:18 PM

Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation

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