Conference Papers
Year : 1987
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https://hal-hec.archives-ouvertes.fr/hal-00829071
Submitted on : Saturday, June 1, 2013-8:09:48 PM
Last modification on : Saturday, June 25, 2022-10:54:38 AM
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- HAL Id : hal-00829071 , version 1
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Gilles Laurent, M. Cortstjens, F. Rostand. Evaluating the Impact of Marketing Mix Variables on Sales and Market Shares: Identification, Specification, Causality and Estimation. Joint EMAC-ESOMAR Congress, 1987, France. pp.NC. ⟨hal-00829071⟩
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