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Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach

Gilles Laurent 1 J. D. C. Little I. Le Roy
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Diagnosing Feedback Heterogeneity Consumer Loyalty Non-Parametric Approach
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00829069
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 1, 2013 - 7:59:58 PM
Last modification on : Saturday, June 1, 2013 - 8:00:35 PM

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  • HAL Id : hal-00829069, version 1

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Gilles Laurent, J. D. C. Little, I. Le Roy. Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach. Symposium 'Information Based Decision Making in Marketing', ESOMAR/EMAC/AFM, 1993, France. pp.239-258. ⟨hal-00829069⟩

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