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Conference Papers Year : 1993

Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach

J. D. C. Little
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I. Le Roy
  • Function : Author
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hal-00829069 , version 1 (01-06-2013)

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  • HAL Id : hal-00829069 , version 1

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Gilles Laurent, J. D. C. Little, I. Le Roy. Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach. Symposium 'Information Based Decision Making in Marketing', ESOMAR/EMAC/AFM, 1993, France. pp.239-258. ⟨hal-00829069⟩

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