Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach

Gilles Laurent; J. D. C. Little; I. Le Roy

Conference Papers Year : 1993

Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach

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Gilles Laurent

Function : Author

HEC Paris - Recherche - Hors Laboratoire

J. D. C. Little

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I. Le Roy

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Keywords

Diagnosing Feedback Heterogeneity Consumer Loyalty Non-Parametric Approach

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00829069

Submitted on : Saturday, June 1, 2013-7:59:58 PM

Last modification on : Saturday, June 25, 2022-10:54:37 AM

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hal-00829069 , version 1 (01-06-2013)

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HAL Id : hal-00829069 , version 1

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Gilles Laurent, J. D. C. Little, I. Le Roy. Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach. Symposium 'Information Based Decision Making in Marketing', ESOMAR/EMAC/AFM, 1993, France. pp.239-258. ⟨hal-00829069⟩

Diagnosing Feedback Versus Heterogeneity in Consumer Loyalty: a Non-Parametric Approach

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