Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales

Gilles Laurent; B. Dubois

Conference Papers Year : 1993

Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales

(1) ,

1

Gilles Laurent

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HEC Paris - Recherche - Hors Laboratoire

B. Dubois

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Motivation Buying Luxury Products Top of the Range Products Empirical Scales

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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00829068

Submitted on : Saturday, June 1, 2013-7:55:34 PM

Last modification on : Saturday, June 25, 2022-10:54:37 AM

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hal-00829068 , version 1 (01-06-2013)

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HAL Id : hal-00829068 , version 1

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Gilles Laurent, B. Dubois. Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales. 22nd Conference of European Marketing Association, 1993, France. pp.1595-1598. ⟨hal-00829068⟩

Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales

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