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Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales

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https://hal-hec.archives-ouvertes.fr/hal-00829068
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 1, 2013 - 7:55:34 PM
Last modification on : Saturday, June 1, 2013 - 7:56:24 PM

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  • HAL Id : hal-00829068, version 1

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Gilles Laurent, B. Dubois. Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales. 22nd Conference of European Marketing Association, 1993, France. pp.1595-1598. ⟨hal-00829068⟩

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