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Conference Papers Year : 1993

Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales

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hal-00829068 , version 1 (01-06-2013)

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  • HAL Id : hal-00829068 , version 1

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Gilles Laurent, B. Dubois. Motivation for Buying Luxury Products and Top of the Range Products: Developing Empirical Scales. 22nd Conference of European Marketing Association, 1993, France. pp.1595-1598. ⟨hal-00829068⟩

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