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Determinants of Brand Disloyalty

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E. Lapersonne
  • Function : Author
J. C. Vessilier
  • Function : Author
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hal-00829065 , version 1 (01-06-2013)

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  • HAL Id : hal-00829065 , version 1

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Gilles Laurent, E. Lapersonne, J. C. Vessilier. Determinants of Brand Disloyalty. 3rd ESOMAR International Automobile Marketing Conference, 1994, France. ⟨hal-00829065⟩

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