Conference Papers
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https://hal-hec.archives-ouvertes.fr/hal-00829065
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- HAL Id : hal-00829065 , version 1
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Gilles Laurent, E. Lapersonne, J. C. Vessilier. Determinants of Brand Disloyalty. 3rd ESOMAR International Automobile Marketing Conference, 1994, France. ⟨hal-00829065⟩
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