Determinants of Brand Disloyalty

Gilles Laurent; E. Lapersonne; J. C. Vessilier

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Determinants of Brand Disloyalty

(1) , ,

1

Gilles Laurent

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HEC Paris - Recherche - Hors Laboratoire

E. Lapersonne

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J. C. Vessilier

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Determinants Brand Disloyalty

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00829065

Submitted on : Saturday, June 1, 2013-7:42:29 PM

Last modification on : Saturday, June 25, 2022-10:54:37 AM

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hal-00829065 , version 1 (01-06-2013)

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HAL Id : hal-00829065 , version 1

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Gilles Laurent, E. Lapersonne, J. C. Vessilier. Determinants of Brand Disloyalty. 3rd ESOMAR International Automobile Marketing Conference, 1994, France. ⟨hal-00829065⟩

Determinants of Brand Disloyalty

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