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Determinants of Brand Disloyalty

Gilles Laurent 1 E. Lapersonne J. C. Vessilier
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Determinants Brand Disloyalty
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https://hal-hec.archives-ouvertes.fr/hal-00829065
Contributor : Antoine Haldemann <>
Submitted on : Saturday, June 1, 2013 - 7:42:29 PM
Last modification on : Saturday, June 1, 2013 - 7:42:56 PM

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  • HAL Id : hal-00829065, version 1

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Gilles Laurent, E. Lapersonne, J. C. Vessilier. Determinants of Brand Disloyalty. 3rd ESOMAR International Automobile Marketing Conference, 1994, France. ⟨hal-00829065⟩

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