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A Multi-category Study of the Impact of Promotional Packages on Product Consumption

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https://hal-hec.archives-ouvertes.fr/hal-00821743
Contributor : Antoine Haldemann <>
Submitted on : Sunday, May 12, 2013 - 7:43:03 PM
Last modification on : Sunday, May 12, 2013 - 7:44:58 PM

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  • HAL Id : hal-00821743, version 1

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Gilles Laurent, P. Chandon. A Multi-category Study of the Impact of Promotional Packages on Product Consumption. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.1541-1547. ⟨hal-00821743⟩

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