A Multi-category Study of the Impact of Promotional Packages on Product Consumption

Gilles Laurent; P. Chandon

Conference Papers Year : 1996

A Multi-category Study of the Impact of Promotional Packages on Product Consumption

(1) ,

1

Gilles Laurent

Function : Author

HEC Paris - Recherche - Hors Laboratoire

P. Chandon

Function : Author

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Multi-category Study Impact Promotional Packages Product Consumption

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00821743

Submitted on : Sunday, May 12, 2013-7:43:03 PM

Last modification on : Saturday, June 25, 2022-10:54:35 AM

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hal-00821743 , version 1 (12-05-2013)

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HAL Id : hal-00821743 , version 1

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Gilles Laurent, P. Chandon. A Multi-category Study of the Impact of Promotional Packages on Product Consumption. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.1541-1547. ⟨hal-00821743⟩

A Multi-category Study of the Impact of Promotional Packages on Product Consumption

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