A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

Type de document :
Communication dans un congrès
EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195, 1996
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https://hal-hec.archives-ouvertes.fr/hal-00821739
Contributeur : Amaury Bouvet <>
Soumis le : dimanche 12 mai 2013 - 19:31:54
Dernière modification le : jeudi 11 janvier 2018 - 06:19:31

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  • HAL Id : hal-00821739, version 1

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Gilles Laurent, Marc Vanhuele, P. Chandon. A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195, 1996. 〈hal-00821739〉

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