A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

Gilles Laurent; Marc Vanhuele; P. Chandon

Conference Papers Year : 1996

A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

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Gilles Laurent

Function : Author

HEC Paris - Recherche - Hors Laboratoire

Marc Vanhuele

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Groupement de Recherche et d'Etudes en Gestion à HEC

P. Chandon

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Hawaii Motorcycles Movie Tickets Consumer Sweepstakes

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00821739

Submitted on : Sunday, May 12, 2013-7:31:54 PM

Last modification on : Friday, March 24, 2023-2:52:57 PM

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hal-00821739 , version 1 (12-05-2013)

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HAL Id : hal-00821739 , version 1

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Gilles Laurent, Marc Vanhuele, P. Chandon. A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195. ⟨hal-00821739⟩

A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

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