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A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

Gilles Laurent 1 Marc Vanhuele 2 P. Chandon 
1 HEC Paris - Recherche - Hors Laboratoire
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Hawaii Motorcycles Movie Tickets Consumer Sweepstakes
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00821739
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Submitted on : Sunday, May 12, 2013 - 7:31:54 PM
Last modification on : Saturday, June 25, 2022 - 10:54:35 AM

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  • HAL Id : hal-00821739, version 1

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Gilles Laurent, Marc Vanhuele, P. Chandon. A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195. ⟨hal-00821739⟩

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