A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year : 1996

A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

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hal-00821739 , version 1 (12-05-2013)

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  • HAL Id : hal-00821739 , version 1

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Gilles Laurent, Marc Vanhuele, P. Chandon. A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195. ⟨hal-00821739⟩

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