Conference Papers
Year : 1996
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https://hal-hec.archives-ouvertes.fr/hal-00821739
Submitted on : Sunday, May 12, 2013-7:31:54 PM
Last modification on : Friday, March 24, 2023-2:52:57 PM
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- HAL Id : hal-00821739 , version 1
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Gilles Laurent, Marc Vanhuele, P. Chandon. A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195. ⟨hal-00821739⟩
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