A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes - Archive ouverte HAL Access content directly
Conference Papers Year : 1996

A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes

(1) , (2) ,
1
2
Not file

Dates and versions

hal-00821739 , version 1 (12-05-2013)

Identifiers

  • HAL Id : hal-00821739 , version 1

Cite

Gilles Laurent, Marc Vanhuele, P. Chandon. A Trip to Hawaii, Three Motorcycles, and Five Thousand Movie Tickets. A Study on How the Consumer Deals with Sweepstakes. EMAC Annual Conference: Marketing for an Expanding Europe, 1996, Budapest, Hungary. pp.2191-2195. ⟨hal-00821739⟩

Collections

HEC CNRS
54 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More