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Richesse de la communication promotionnelle

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https://hal-hec.archives-ouvertes.fr/hal-00821734
Contributor : Antoine Haldemann <>
Submitted on : Sunday, May 12, 2013 - 7:10:21 PM
Last modification on : Sunday, May 12, 2013 - 7:11:08 PM

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  • HAL Id : hal-00821734, version 1

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Gilles Laurent. Richesse de la communication promotionnelle. 14e Congrès International de l'Association Française du Marketing, 1999, Bordeaux, France. pp.NC. ⟨hal-00821734⟩

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