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Marketing science : formalisation et exploitation des connaissances marketing

Gilles Laurent 1 J. M. Choffray
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Marketing science formalisation exploitation connaissances marketing
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https://hal-hec.archives-ouvertes.fr/hal-00821731
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, May 12, 2013 - 6:32:43 PM
Last modification on : Sunday, May 12, 2013 - 6:33:15 PM

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Gilles Laurent, J. M. Choffray. Marketing science : formalisation et exploitation des connaissances marketing. Encyclopédie de la gestion, Vuibert, pp.596-612, 1992. ⟨hal-00821731⟩

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