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Submitted on : Sunday, May 12, 2013 - 6:32:43 PM Last modification on : Sunday, May 12, 2013 - 6:33:15 PM
Gilles Laurent, J. M. Choffray. Marketing science : formalisation et exploitation des connaissances marketing. Encyclopédie de la gestion, Vuibert, pp.596-612, 1992. ⟨hal-00821731⟩