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Marketing science : formalisation et exploitation des connaissances marketing

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Submitted on : Sunday, May 12, 2013 - 6:32:43 PM
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  • HAL Id : hal-00821731, version 1

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Gilles Laurent, J. M. Choffray. Marketing science : formalisation et exploitation des connaissances marketing. Encyclopédie de la gestion, Vuibert, pp.596-612, 1992. ⟨hal-00821731⟩

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