Skip to Main content Skip to Navigation
Book sections

Marketing science : formalisation et exploitation des connaissances marketing

Gilles Laurent 1 J. M. Choffray
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Marketing science formalisation exploitation connaissances marketing
Document type :
Book sections
Complete list of metadatas
https://hal-hec.archives-ouvertes.fr/hal-00821731
Contributor : Antoine Haldemann <>
Submitted on : Sunday, May 12, 2013 - 6:32:43 PM
Last modification on : Sunday, May 12, 2013 - 6:33:15 PM

Identifiers

  • HAL Id : hal-00821731, version 1

Collections

HEC | PARISTECH

Citation

Gilles Laurent, J. M. Choffray. Marketing science : formalisation et exploitation des connaissances marketing. Encyclopédie de la gestion, Vuibert, pp.596-612, 1992. ⟨hal-00821731⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

109