Marketing science : formalisation et exploitation des connaissances marketing

Gilles Laurent; J. M. Choffray

Book Sections Year : 1992

Marketing science : formalisation et exploitation des connaissances marketing

(1) ,

1

Gilles Laurent

Function : Author

HEC Paris - Recherche - Hors Laboratoire

J. M. Choffray

Function : Author

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Marketing science formalisation exploitation connaissances marketing

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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00821731

Submitted on : Sunday, May 12, 2013-6:32:43 PM

Last modification on : Saturday, June 25, 2022-10:54:35 AM

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hal-00821731 , version 1 (12-05-2013)

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HAL Id : hal-00821731 , version 1

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Gilles Laurent, J. M. Choffray. Marketing science : formalisation et exploitation des connaissances marketing. Encyclopédie de la gestion, Vuibert, pp.596-612, 1992. ⟨hal-00821731⟩

Marketing science : formalisation et exploitation des connaissances marketing

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