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Book Sections Year : 1999

Research in Marketing: Some Trends, Some Recommendations

Gilles Laurent
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HEC Paris - Recherche - Hors Laboratoire
B. Pras
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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00821728

Submitted on : Sunday, May 12, 2013-6:18:58 PM

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hal-00821728 , version 1 (12-05-2013)

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Gilles Laurent, B. Pras. Research in Marketing: Some Trends, Some Recommendations. D. Brownlie, M. Saren, R. Wensley, R. Whittington (Eds). Rethinking Marketing - Towards Critical marketing Accountings, Sage Publications, chap. 18, 1999. ⟨hal-00821728⟩

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