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Research in Marketing: Some Trends, Some Recommendations

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https://hal-hec.archives-ouvertes.fr/hal-00821728
Contributor : Antoine Haldemann <>
Submitted on : Sunday, May 12, 2013 - 6:18:58 PM
Last modification on : Sunday, May 12, 2013 - 6:19:29 PM

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Gilles Laurent, B. Pras. Research in Marketing: Some Trends, Some Recommendations. D. Brownlie, M. Saren, R. Wensley, R. Whittington (Eds). Rethinking Marketing - Towards Critical marketing Accountings, Sage Publications, chap. 18, 1999. ⟨hal-00821728⟩

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