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La prudence des consommateurs âgés : une contraction du champ de recherche avant l'achat

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https://hal-hec.archives-ouvertes.fr/hal-00821725
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, May 12, 2013 - 6:04:59 PM
Last modification on : Sunday, May 12, 2013 - 6:06:31 PM

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  • HAL Id : hal-00821725, version 1

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Gilles Laurent, R. Lambert-Pandraud. La prudence des consommateurs âgés : une contraction du champ de recherche avant l'achat. E. Colla (Ed.). Marketing et management commercial, Vuibert, pp.67-87, 2003. ⟨hal-00821725⟩

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