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Year : 2005
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00821722
Submitted on : Sunday, May 12, 2013-5:52:29 PM
Last modification on : Saturday, June 25, 2022-10:54:35 AM
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- HAL Id : hal-00821722 , version 1
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Gilles Laurent, R. Lambert-Pandraud. La fidélité à la marque des consommateurs âgés. L'Art du Management 3, Dunod, pp.380-385, 2005. ⟨hal-00821722⟩
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