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Les difficultés des campagnes promotionnelles globales

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https://hal-hec.archives-ouvertes.fr/hal-00821720
Contributor : Antoine Haldemann <>
Submitted on : Sunday, May 12, 2013 - 5:45:07 PM
Last modification on : Sunday, May 12, 2013 - 5:46:37 PM

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Gilles Laurent, S. Macé. Les difficultés des campagnes promotionnelles globales. L'Art du Management 3, Dunod, pp.48-54, 2005. ⟨hal-00821720⟩

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