Book Sections
Year : 2005
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00821720
Submitted on : Sunday, May 12, 2013-5:45:07 PM
Last modification on : Saturday, June 25, 2022-10:54:35 AM
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- HAL Id : hal-00821720 , version 1
Cite
Gilles Laurent, S. Macé. Les difficultés des campagnes promotionnelles globales. L'Art du Management 3, Dunod, pp.48-54, 2005. ⟨hal-00821720⟩
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