Les difficultés des campagnes promotionnelles globales - Archive ouverte HAL Access content directly
Book Sections Year : 2005

Les difficultés des campagnes promotionnelles globales

(1) ,
1
Gilles Laurent
  • Function : Author
HEC Paris - Recherche - Hors Laboratoire
S. Macé
  • Function : Author

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Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00821720

Submitted on : Sunday, May 12, 2013-5:45:07 PM

Last modification on : Saturday, June 25, 2022-10:54:35 AM

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hal-00821720 , version 1 (12-05-2013)

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Gilles Laurent, S. Macé. Les difficultés des campagnes promotionnelles globales. L'Art du Management 3, Dunod, pp.48-54, 2005. ⟨hal-00821720⟩

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