Research Tradition in Marketing

Books Year : 1994

(1) , ,

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Gilles Laurent

HEC Paris - Recherche - Hors Laboratoire

G. L. Lilien

B. Pras

Research Tradition Marketing

Humanities and Social Sciences Business administration

https://hal-hec.archives-ouvertes.fr/hal-00821717

Submitted on : Sunday, May 12, 2013-5:21:49 PM

Last modification on : Saturday, June 25, 2022-10:54:35 AM

hal-00821717 , version 1 (12-05-2013)

Gilles Laurent, G. L. Lilien, B. Pras. Research Tradition in Marketing. Kluwer Academic Publishers, pp.NC, 1994. ⟨hal-00821717⟩