Consumer Involvements Profiles: New Empirical Result

Gilles Laurent 1 Jean-Noël Kapferer 1
1 HEC Paris - Recherche - Hors Laboratoire
Mots-clés : Consumer Involvements Profiles
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Journal articles
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https://hal-hec.archives-ouvertes.fr/hal-00820493
Contributor : Antoine Haldemann <>
Submitted on : Sunday, May 5, 2013 - 7:08:57 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-00820493, version 1

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Gilles Laurent, Jean-Noël Kapferer. Consumer Involvements Profiles: New Empirical Result. Advances in Consumer Research, The Association for Consumer Research, 1985, pp.NC. ⟨hal-00820493⟩

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