A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty - Archive ouverte HAL Access content directly
Journal Articles Marketing Bulletin Year : 2005

A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty

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Cam Rungie
  • Function : Author
Bruce Brown
  • Function : Author
Suma Rudrapatna
  • Function : Author
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hal-00818686 , version 1 (28-04-2013)

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  • HAL Id : hal-00818686 , version 1

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Gilles Laurent, Cam Rungie, Bruce Brown, Suma Rudrapatna. A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty. Marketing Bulletin, 2005, 16 (2), pp.1-11. ⟨hal-00818686⟩

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