A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty

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Submitted on : Sunday, April 28, 2013 - 9:40:05 PM
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Gilles Laurent, Cam Rungie, Bruce Brown, Suma Rudrapatna. A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty. Marketing Bulletin, 2005, 16 (2), pp.1-11. ⟨hal-00818686⟩

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