A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty

Gilles Laurent 1 Cam Rungie Bruce Brown Suma Rudrapatna
1 HEC Paris - Recherche - Hors Laboratoire
keyword : Standard Error Estimator Polarization Index Measurement Error Loyalty
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https://hal-hec.archives-ouvertes.fr/hal-00818686
Contributor : Antoine Haldemann <>
Submitted on : Sunday, April 28, 2013 - 9:40:05 PM
Last modification on : Sunday, April 28, 2013 - 9:40:34 PM

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Gilles Laurent, Cam Rungie, Bruce Brown, Suma Rudrapatna. A Standard Error Estimator for the Polarization Index: Assessing the Measurement Error in One Approach to the Analysis of Loyalty. Marketing Bulletin, 2005, 16 (2), pp.1-11. ⟨hal-00818686⟩

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