Cognition, Persuasion and Decision Making in Older Consumers - Archive ouverte HAL Access content directly
Journal Articles Marketing Letters Year : 2005

Cognition, Persuasion and Decision Making in Older Consumers

(1) , (2) , (3) , (4) , (4) , (5) , (6) , (7) , (8) , (9) , (10)
1
2
3
4
5
6
7
8
9
10

Abstract

Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision

Dates and versions

hal-00818685 , version 1 (28-04-2013)

Identifiers

Cite

Gilles Laurent, Carolyn Yoon, Helene H. Fung, Richard Gonzalez, Angela H. Gutchess, et al.. Cognition, Persuasion and Decision Making in Older Consumers. Marketing Letters, 2005, 16 (3-4), pp.429-441. ⟨10.1007/s11002-005-5903-3⟩. ⟨hal-00818685⟩

Collections

HEC
90 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More