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Cognition, Persuasion and Decision Making in Older Consumers

Abstract : Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision
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https://hal-hec.archives-ouvertes.fr/hal-00818685
Contributor : Antoine Haldemann <>
Submitted on : Sunday, April 28, 2013 - 9:28:06 PM
Last modification on : Wednesday, August 21, 2019 - 2:56:01 PM

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Gilles Laurent, Carolyn Yoon, Helene Fung, Richard Gonzalez, Angela Gutchess, et al.. Cognition, Persuasion and Decision Making in Older Consumers. Marketing Letters, Springer Verlag, 2005, 16 (3-4), pp.429-441. ⟨10.1007/s11002-005-5903-3⟩. ⟨hal-00818685⟩

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