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How Do We Memorize Prices? A Numerical Cognition Perspective

Gilles Laurent 1 Marc Vanhuele 2 X. Drèze Z. Kenesei
1 HEC Paris - Recherche - Hors Laboratoire
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Memorize Prices Numerical Cognition Perspective
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https://hal-hec.archives-ouvertes.fr/hal-00818683
Contributor : Antoine Haldemann <>
Submitted on : Sunday, April 28, 2013 - 9:05:33 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-00818683, version 1

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Gilles Laurent, Marc Vanhuele, X. Drèze, Z. Kenesei. How Do We Memorize Prices? A Numerical Cognition Perspective. Advances in Consumer Research, The Association for Consumer Research, 2005, 32, pp.447-448. ⟨hal-00818683⟩

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