How Do We Memorize Prices? A Numerical Cognition Perspective

Gilles Laurent; Marc Vanhuele; X. Drèze; Z. Kenesei

Journal Articles Advances in Consumer Research Year : 2005

How Do We Memorize Prices? A Numerical Cognition Perspective

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Gilles Laurent

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HEC Paris - Recherche - Hors Laboratoire

Marc Vanhuele

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Groupement de Recherche et d'Etudes en Gestion à HEC

X. Drèze

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Z. Kenesei

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Memorize Prices Numerical Cognition Perspective

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00818683

Submitted on : Sunday, April 28, 2013-9:05:33 PM

Last modification on : Friday, March 24, 2023-2:52:57 PM

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hal-00818683 , version 1 (28-04-2013)

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HAL Id : hal-00818683 , version 1

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Gilles Laurent, Marc Vanhuele, X. Drèze, Z. Kenesei. How Do We Memorize Prices? A Numerical Cognition Perspective. Advances in Consumer Research, 2005, 32, pp.447-448. ⟨hal-00818683⟩

How Do We Memorize Prices? A Numerical Cognition Perspective

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