How Do We Memorize Prices? A Numerical Cognition Perspective - Archive ouverte HAL Access content directly
Journal Articles Advances in Consumer Research Year : 2005

How Do We Memorize Prices? A Numerical Cognition Perspective

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Gilles Laurent
  • Function : Author
HEC Paris - Recherche - Hors Laboratoire
Marc Vanhuele
  • Function : Author
  • PersonId : 831357
Groupement de Recherche et d'Etudes en Gestion à HEC
X. Drèze
  • Function : Author
Z. Kenesei
  • Function : Author

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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00818683

Submitted on : Sunday, April 28, 2013-9:05:33 PM

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hal-00818683 , version 1 (28-04-2013)

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Gilles Laurent, Marc Vanhuele, X. Drèze, Z. Kenesei. How Do We Memorize Prices? A Numerical Cognition Perspective. Advances in Consumer Research, 2005, 32, pp.447-448. ⟨hal-00818683⟩

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