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Submitted on : Sunday, April 14, 2013 - 7:23:31 PM Last modification on : Sunday, April 14, 2013 - 7:24:43 PM
Jean-Paul Larçon. Corporate imagery and corporate identity. M. Kets de Vries (Ed.). The Irrational Executive, International Universities Press, chap. 16, 1984. ⟨hal-00813031⟩