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Corporate imagery and corporate identity

Jean-Paul Larçon 1
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : Corporate imagery corporate identity
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Book sections
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https://hal-hec.archives-ouvertes.fr/hal-00813031
Contributor : Antoine Haldemann <>
Submitted on : Sunday, April 14, 2013 - 7:23:31 PM
Last modification on : Sunday, April 14, 2013 - 7:24:43 PM

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  • HAL Id : hal-00813031, version 1

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Jean-Paul Larçon. Corporate imagery and corporate identity. M. Kets de Vries (Ed.). The Irrational Executive, International Universities Press, chap. 16, 1984. ⟨hal-00813031⟩

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