Corporate imagery and corporate identity

Jean-Paul Larçon; Roland Reitter

Book Sections Year : 1994

Corporate imagery and corporate identity

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Jean-Paul Larçon

Function : Author

HEC Paris - Recherche - Hors Laboratoire

Roland Reitter

Function : Author

HEC Paris - Recherche - Hors Laboratoire

Keywords

Corporate imagery corporate identity

Domains

Humanities and Social Sciences Business administration Strategy and business policy

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00813025

Submitted on : Sunday, April 14, 2013-7:02:32 PM

Last modification on : Saturday, June 25, 2022-10:54:31 AM

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hal-00813025 , version 1 (14-04-2013)

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HAL Id : hal-00813025 , version 1

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Jean-Paul Larçon, Roland Reitter. Corporate imagery and corporate identity. M. Hoffmann, M. Lists (Eds.). Psychooanalysis and Management, Physica Verlag, pp.251-260, 1994. ⟨hal-00813025⟩

Corporate imagery and corporate identity

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