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Corporate imagery and corporate identity

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https://hal-hec.archives-ouvertes.fr/hal-00813025
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, April 14, 2013 - 7:02:32 PM
Last modification on : Saturday, June 25, 2022 - 10:54:31 AM

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  • HAL Id : hal-00813025, version 1

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Jean-Paul Larçon, Roland Reitter. Corporate imagery and corporate identity. M. Hoffmann, M. Lists (Eds.). Psychooanalysis and Management, Physica Verlag, pp.251-260, 1994. ⟨hal-00813025⟩

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