Business Strategies for Economies in Transition of Central and Eastern Europe

Abstract : Since the fall of the Berlin Wall in 1989, Central Europe has seen the radical political and economic status of 15 nations representing 135 million inhabitants moving away from authoritarian regimes and planned economy towards political democracy, market economy and integration into international trade. This new political and economic environment has been the theatre of new corporate strategies of both local companies and foreign corporations. The context and speed of transformation specifically gives to the first and fast movers the opportunity to increase significantly their competitive advantage.