Chinese Multinationals (Ed.)

Abstract : This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Type de document :
Ouvrage (y compris édition critique et traduction)
World Scientific Publishing Company, pp.300, 2008
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Soumis le : samedi 6 avril 2013 - 20:24:01
Dernière modification le : samedi 6 avril 2013 - 20:24:52


  • HAL Id : hal-00808761, version 1



Jean-Paul Larçon. Chinese Multinationals (Ed.). World Scientific Publishing Company, pp.300, 2008. 〈hal-00808761〉



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