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Chinese Multinationals (Ed.)

Abstract : This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
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Submitted on : Saturday, April 6, 2013 - 8:24:01 PM
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  • HAL Id : hal-00808761, version 1

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Jean-Paul Larçon. Chinese Multinationals (Ed.). World Scientific Publishing Company, pp.300, 2008. ⟨hal-00808761⟩

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