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Are Early Triers Innovators ?

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hal-00794004 , version 1 (24-02-2013)

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  • HAL Id : hal-00794004 , version 1

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Jean-Noël Kapferer, Gilles Laurent. Are Early Triers Innovators ?. 33e Congrès ESOMAR, 1980, Monte Carlo, Monaco. ⟨hal-00794004⟩

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