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Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications

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https://hal-hec.archives-ouvertes.fr/hal-00794000
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 24, 2013 - 4:58:43 PM
Last modification on : Saturday, June 1, 2013 - 8:20:44 PM

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  • HAL Id : hal-00794000, version 1

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Jean-Noël Kapferer, Gilles Laurent. Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications. 37e Congrès ESOMAR, 1984, Rome, Italy. ⟨hal-00794000⟩

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