Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications

Jean-Noël Kapferer; Gilles Laurent

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Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications

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1

Jean-Noël Kapferer

Function : Author

HEC Paris - Recherche - Hors Laboratoire

Gilles Laurent

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HEC Paris - Recherche - Hors Laboratoire

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Marketing Analysis Consumers Degree of Involvement Practical Applications

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https://hal-hec.archives-ouvertes.fr/hal-00794000

Submitted on : Sunday, February 24, 2013-4:58:43 PM

Last modification on : Saturday, June 25, 2022-10:54:26 AM

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hal-00794000 , version 1 (24-02-2013)

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HAL Id : hal-00794000 , version 1

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Jean-Noël Kapferer, Gilles Laurent. Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications. 37e Congrès ESOMAR, 1984, Rome, Italy. ⟨hal-00794000⟩

Marketing Analysis on the Basis of Consumers' Degree of Involvement: Practical Applications

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