https://hal-hec.archives-ouvertes.fr/hal-00793998
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Submitted on : Sunday, February 24, 2013 - 4:51:19 PM Last modification on : Saturday, June 1, 2013 - 8:17:23 PM
Jean-Noël Kapferer, Gilles Laurent. Brand Sensitivity: a New concept for Brand management. Annual Conference of the European Marketing Academy, 1985, Germany. ⟨hal-00793998⟩