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https://hal-hec.archives-ouvertes.fr/hal-00793998
Submitted on : Sunday, February 24, 2013-4:51:19 PM
Last modification on : Saturday, June 25, 2022-10:54:26 AM
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- HAL Id : hal-00793998 , version 1
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Jean-Noël Kapferer, Gilles Laurent. Brand Sensitivity: a New concept for Brand management. Annual Conference of the European Marketing Academy, 1985, Germany. ⟨hal-00793998⟩
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