Thresholds in Brand Awareness

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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00793997
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Submitted on : Sunday, February 24, 2013 - 4:45:50 PM
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Jean-Noël Kapferer, Gilles Laurent, F. Roussel. Thresholds in Brand Awareness. 40th ESOMAR Congress, 1987, Montreux, Switzerland. ⟨hal-00793997⟩

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