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https://hal-hec.archives-ouvertes.fr/hal-00793996
Submitted on : Sunday, February 24, 2013-4:42:02 PM
Last modification on : Saturday, June 25, 2022-10:54:26 AM
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- HAL Id : hal-00793996 , version 1
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Jean-Noël Kapferer, Gilles Laurent. Effets de seuil dans la notoriété des marques. 40th ESOMAR Congress, 1988, Montreux, Suisse. ⟨hal-00793996⟩
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