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Conference papers

Effets de seuil dans la notoriété des marques

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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00793996
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 24, 2013 - 4:42:02 PM
Last modification on : Saturday, June 1, 2013 - 8:06:53 PM

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  • HAL Id : hal-00793996, version 1

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Jean-Noël Kapferer, Gilles Laurent. Effets de seuil dans la notoriété des marques. 40th ESOMAR Congress, 1988, Montreux, Suisse. ⟨hal-00793996⟩

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