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Conference papers

L'extension de marque : implications des études et recherches in Le capital de marque : management et évaluation 1992

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https://hal-hec.archives-ouvertes.fr/hal-00793993
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 24, 2013 - 4:35:01 PM
Last modification on : Saturday, June 25, 2022 - 10:54:26 AM

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  • HAL Id : hal-00793993, version 1

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Jean-Noël Kapferer. L'extension de marque : implications des études et recherches in Le capital de marque : management et évaluation 1992. Séminaire IREP "La marque et ses enjeux", 1992, France. pp.163-195. ⟨hal-00793993⟩

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