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Conference Papers Year : 1992

How global are global brands ?

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hal-00793990 , version 1 (24-02-2013)

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  • HAL Id : hal-00793990 , version 1

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Jean-Noël Kapferer. How global are global brands ?. Conférence ESOMAR: The challenge of branding today and in the future, 1992, Bruxelles, Belgium. pp.199-215. ⟨hal-00793990⟩

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