Conference Papers
Year : 1992
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00793990
Submitted on : Sunday, February 24, 2013-4:25:55 PM
Last modification on : Saturday, June 25, 2022-10:54:26 AM
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- HAL Id : hal-00793990 , version 1
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Jean-Noël Kapferer. How global are global brands ?. Conférence ESOMAR: The challenge of branding today and in the future, 1992, Bruxelles, Belgium. pp.199-215. ⟨hal-00793990⟩
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