Conference Papers
Year : 1994
Antoine Haldemann : Connect in order to contact the contributor
https://hal-hec.archives-ouvertes.fr/hal-00793988
Submitted on : Sunday, February 24, 2013-4:13:10 PM
Last modification on : Saturday, June 25, 2022-10:54:26 AM
Dates and versions
Identifiers
- HAL Id : hal-00793988 , version 1
Cite
Jean-Noël Kapferer. Stealing Brand Equity: Measuring Perceptual Confusion Between National Brands and 'Copycat' Own-label Products. ESOMAR Seminar on "Building Sucessfull Brands; the Need for an Integrated Approach", 1994, Prague, Czech Republic. pp.135-148. ⟨hal-00793988⟩
Collections
100
View
0
Download