Skip to Main content Skip to Navigation
Conference papers

Typicality assessments for mega-brands

Jean-Noël Kapferer 1 Gilles Laurent 2
1 HEC Paris - Recherche - Hors Laboratoire
2 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Typicality assessments mega-brands
Document type :
Conference papers
Complete list of metadatas
https://hal-hec.archives-ouvertes.fr/hal-00793987
Contributor : Antoine Haldemann <>
Submitted on : Sunday, February 24, 2013 - 4:09:00 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Identifiers

  • HAL Id : hal-00793987, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Jean-Noël Kapferer, Gilles Laurent. Typicality assessments for mega-brands. 24th EMAC Conference, 1995, ESSEC, Cergy-Pontoise, France. ⟨hal-00793987⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

155