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Typicality assessments for mega-brands

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https://hal-hec.archives-ouvertes.fr/hal-00793987

Submitted on : Sunday, February 24, 2013-4:09:00 PM

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hal-00793987 , version 1 (24-02-2013)

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  • HAL Id : hal-00793987 , version 1

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Jean-Noël Kapferer, Gilles Laurent. Typicality assessments for mega-brands. 24th EMAC Conference, 1995, ESSEC, Cergy-Pontoise, France. ⟨hal-00793987⟩

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