Typicality assessments for mega-brands - Archive ouverte HAL Access content directly
Conference Papers Year :

Typicality assessments for mega-brands

(1) , (2)
1
2
Not file

Dates and versions

hal-00793987 , version 1 (24-02-2013)

Identifiers

  • HAL Id : hal-00793987 , version 1

Cite

Jean-Noël Kapferer, Gilles Laurent. Typicality assessments for mega-brands. 24th EMAC Conference, 1995, ESSEC, Cergy-Pontoise, France. ⟨hal-00793987⟩

Collections

HEC CNRS
44 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More