Consumer Factors of Preference for National vs Distributors' Brands

Conference Papers Year :

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1

Jean-Noël Kapferer

HEC Paris - Recherche - Hors Laboratoire

Consumer Factors Preference National Brands Distributors' Brands

https://hal-hec.archives-ouvertes.fr/hal-00793985

Submitted on : Sunday, February 24, 2013-4:05:13 PM

Last modification on : Saturday, June 25, 2022-10:54:26 AM

hal-00793985 , version 1 (24-02-2013)

Jean-Noël Kapferer. Consumer Factors of Preference for National vs Distributors' Brands. ESOMAR Proceedings, 1996, Berlin, Germany. ⟨hal-00793985⟩