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Consumer Factors of Preference for National vs Distributors' Brands

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https://hal-hec.archives-ouvertes.fr/hal-00793985
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, February 24, 2013 - 4:05:13 PM
Last modification on : Saturday, June 25, 2022 - 10:54:26 AM

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  • HAL Id : hal-00793985, version 1

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Jean-Noël Kapferer. Consumer Factors of Preference for National vs Distributors' Brands. ESOMAR Proceedings, 1996, Berlin, Germany. ⟨hal-00793985⟩

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