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A comparison of TV advertising and mothers' influence on children's attitudes and values

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https://hal-hec.archives-ouvertes.fr/hal-00793735
Contributor : Antoine Haldemann <>
Submitted on : Friday, February 22, 2013 - 7:49:25 PM
Last modification on : Friday, February 22, 2013 - 7:50:59 PM

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  • HAL Id : hal-00793735, version 1

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Jean-Noël Kapferer. A comparison of TV advertising and mothers' influence on children's attitudes and values. M. Ward, M. Robertson, M. Brown (Eds.). Commercial Television and European Children, Gower Press, pp.NC, 1987. ⟨hal-00793735⟩

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