A comparison of TV advertising and mothers' influence on children's attitudes and values

Jean-Noël Kapferer

Book Sections Year : 1987

A comparison of TV advertising and mothers' influence on children's attitudes and values

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1

Jean-Noël Kapferer

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HEC Paris - Recherche - Hors Laboratoire

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comparison TV advertising mothers' influence children's attitudes values

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00793735

Submitted on : Friday, February 22, 2013-7:49:25 PM

Last modification on : Saturday, June 25, 2022-10:54:26 AM

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hal-00793735 , version 1 (22-02-2013)

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HAL Id : hal-00793735 , version 1

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Jean-Noël Kapferer. A comparison of TV advertising and mothers' influence on children's attitudes and values. M. Ward, M. Robertson, M. Brown (Eds.). Commercial Television and European Children, Gower Press, pp.NC, 1987. ⟨hal-00793735⟩

A comparison of TV advertising and mothers' influence on children's attitudes and values

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